About Apex Legacy
Our Beliefs
Apex Legacy is a family-built firm rooted in resilience, clarity, and the belief that true wealth is not just about returns—but about freedom, transparency, purpose, and legacy. It was born not out of tradition, but out of transformation.
The Roots
In 2016, while navigating a diagnosis of stage IV cancer and being told she had less than six months to live, Veronica Villanueva, co-founder of Apex Legacy, chose not only to fight — but to learn. She studied both cancer healing modalities and financial markets, eventually teaching herself to trade equities while undergoing treatment. The same systems thinking that guided her understanding disease - cause, effect, complexity - became the lens through which she later viewed markets. Years before the word “crypto” became mainstream, she recognized its foundation through her studies in economics at UC Berkeley—an understanding of systems, incentives, and control that would later become central to her investment philosophy.
After surviving cancer twice and raising her son, Veronica began a brand new chapter in her late 40s—when the nest was finally empty. With space to breathe and a renewed sense of purpose, she returned to the markets with conviction and discovered that what excited her most wasn’t just numbers—it was freedom. She saw in crypto a philosophy that aligned deeply with what she had lived through: a world that removes permission, gatekeepers, and blind trust in flawed systems—and replaces them with open, transparent code and self-custody.
The Legacy
A few years later, while living in Portugal, Veronica's son, Stefan El Baze, co-founder of Apex Legacy, came to visit. Stefan already owned crypto, but it wasn’t until that moment that he truly understood its power. It wasn’t just about digital assets. It was about independence. About legacy. About a different mindset. And so began the next chapter, as mother and son combined their experiences to co-found Apex Legacy together. Together, Veronica and Stefan built a structure grounded in shared values — pairing Veronica’s lived wisdom with Stefan’s forward-facing vision.
Stefan El Baze is the majority owner of Apex Legacy and the force driving it forward. He named the company. He designed the logo — a mountain peak surrounded by the sun and moon — to symbolize balance, resilience, and the path to generational wealth.
The Mindset
At Apex Legacy, we invest in systems that mirror what we’ve lived: platforms that return power to the individual — where control isn’t granted, it’s assumed. It’s permission-less. We don’t rely on intermediaries, and we don’t compromise on clarity. We believe wealth should be owned, not outsourced — and passed down with purpose, not just paperwork. Our approach is built on decades of experience, hard-earned survival, and the belief that what we create now should empower not just our future, but our children’s—and theirs.
This is more than an investment firm. It’s a legacy in motion. It’s a generational promise. It’s the story of a mother’s second life and a son’s steps toward building something bigger. Together, we’re creating a path to the apex — for our children, their children, and the legacy that binds them all.
Investment Strategy
Conviction. Cash Flow. Legacy.
We don’t chase trends. We build conviction.
Our investment model is structured to thrive in volatility — not fear it.
Where others see risk, we see entry. Where others wait, we act.
“Volatility is a gift to the faithful. It scares away the lazy. It exposes the tourists.”
- Michael J. Saylor
A Layered Approach to Wealth Building
We deploy capital through a disciplined structure:
- A Core Foundation grounded in durable value
- Multiple Cash Flow Engines designed for consistency
- Select Tactical Growth Opportunities
- All managed under a structure that aligns with legacy, control, and future transfer.
Structure & Governance
Our operations are managed through U.S.-based entities under an international trust
framework — built for continuity, tax efficiency, and long-term succession.
Every investment serves a purpose. Every layer has a reason. Every move is intentional.
Contact Us
DISCLAIMER:
Apex Legacy Sovereign is a private family office managing proprietary capital. The information provided on this site and in any related materials is for informational purposes only and does not constitute investment advice, a solicitation, or an offer to buy or sell any securities or financial products.
All investments involve risk, including the potential loss of capital. Past performance is not indicative of future results.
We know that our clients have unique needs. Contact us here:
Apex Legacy
stefan@apexlegacy.io veronica@apexlegacy.io Info: ara@apexlegacy.io
